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The enjoyment of whisky is not restricted to elderly men gathered in clubs, seated in leather armchairs, cigar in one hand and crystal tumbler in the other. That’s a stereotype – and Whisky magazine promises never to conform to the norm!
Today’s whisky consumer and enthusiast is young and funky, unfettered by fusty age-old tradition. They love the product – be it a blend, a malt, peated or not. They’re just as likely to enjoy a cocktail as a wee dram – or Irish and American whiskey as a Scotch. It’s about enjoying life at their own pace and on their own terms. That’s why whisky sales the world over are trending upwards.

See the online version here:

Pages by Mike Bassett:  Pages 40 – 49



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